Sime – Household Chemical labels

Designing labels for household chemicals might seem like a straightforward challenge at first. However, the simplest challenges can be the most difficult. Someone once said that designers put the most work and thought into things that users pay the least attention to because they are almost unnoticeable. They are unnoticeable precisely because they have been designed so well that they have become almost transparent.

This is exactly how we felt when designing labels for household chemicals for the Sime brand. We had to create a graphic design that wouldn’t overshadow the content but would effectively build the entire product line. Therefore, we identified two main differentiators crucial for these labels — color and imagery. Thanks to them, additional descriptions specifying the purpose of each product are not essential, although they are undoubtedly helpful. That’s why we decided to limit the amount of information on the front of the label to the absolute minimum — allowing customers to immediately grasp what is most important.

This approach resulted in a line of ten labels that can be easily expanded in the future. The design of Sime’s household chemical labels was a thoughtful process that yielded a consistent product line.