Bambino – product branding

Our goal was to create cohesive labels that would fit with the other products in the Bambino Family line: soaps, oils, and shower gels. The aim was to maintain and align with the brand image that emphasizes family use, simplicity, and the trust that customers place in it.

The design of the Bambino Family Shampoo labels started with understanding the client’s challenges and those facing us.

First and foremost, we thoroughly studied the fantastic brief provided by the client. We learned about the brand’s history, its main strengths, and keywords. We also reviewed other products in the Bambino Family series and began to consider how to differentiate the shampoos from the rest of the products in this line. At the same time, we aimed to show that they are part of one big… family!

This time, the key was to focus on Bambino itself, without the need to look at the competition.

By having recognizable, distinctive, and intriguing packaging. It’s essentially the only way for customers to notice your product on the shelf. Even if you have an adequate budget for an ambitious advertising campaign, you still ultimately need to let customers find you in the store. Therefore, effective packaging is crucial for the success of your brand. When creating labels for Bambino shampoos, we made sure that the proposed solutions did not exceed the client’s budget and were consistent with their existing portfolio. At the same time, we aimed to bring something new to the brand’s image. That something turned out to be the colorful wave flowing through the label. It references both the classic Bambino drop present on many other packages and the shape of hair. This allowed us to combine tradition with a touch of novelty.