The Banach Vineyard is a brand of traditional wines, ensuring the best quality of its crops, offering a range of wines coming straight from the Polish Beskid Wyspowy mountain range.

Working with the client, we took on the challenge of refreshing the winery’s image, creating a bold visual identity for the brand, and designing a series of cohesive labels. We wanted to emphasize the winery’s commitment to tradition and its place of origin, while also giving it a modern touch.

Previous brand image

During workshops with the client and during the analysis of previous projects, we described the biggest difficulties related to brand communication at the level of labels and logos:

• The old labels were already outdated.
• The varieties were too similar.
• The old logo was too detailed and therefore illegible when the symbol was quite small.
• The whole thing didn’t refer to the place of origin at all.

Logo refreshing

During in-depth discussions with the client, we jointly decided that the best approach would be to use illustrations on the labels and significantly simplify the logo. Thanks to the client’s courage, we were able to adopt a very modern approach to the new logo, which remained faithful to its predecessor in terms of substance. We retained the shield motif, the indentations on its sides, the grape vines, and the griffin. However, the overall design was significantly simplified, ensuring it remains legible even at a small size.

The client also decided to remove the word “Szczyrzycka” from the name, which will not only make it easier for foreign customers to pronounce, but will also allow them to remember the winery more quickly.

A new approach to labels

At the beginning of our collaboration, we began by creating a mood board. To this end, we presented the client with several options, considering ways to interestingly showcase the uniqueness and local character of the wine itself. We knew that the name and logo had to be a key element of the overall composition and stand out from the rest. After initial discussions about the proposed solutions, the client decided on a landscape theme that would evoke the Beskid Wyspowy Mountains, where the vineyard is located.

Time for details

We also had to address the issue of distinguishing wines on the shelf. To achieve this, we focused on selecting an appropriate color code to distinguish wines based on dryness, but also on their color and varietal. This resulted in three divisions:

Color – the arrangement of the islands changes depending on the color of the wine – red, white, or rosé.

Variety – the base color, for example, all Hibernals are shades of blue.

Dryness – the intensity of the base color, depending on whether the wine is dry or semi-dry.

The final effect

As a result, we created a new image for the Banach Vineyard. From shortening the name, through developing a clear yet traditional logo, to labels that finally draw on local heritage and distinguish themselves from the competition. Now, this is the kind of wine you’d happily buy as a souvenir from your trip to the Beskid Wyspowy Mountains, or one you can order in a restaurant to experience local specialties.

Thanks to cooperation focused on communication and understanding the client’s needs, we managed to achieve complete satisfaction from both the client and us.