Olvita is a company specializing in the production of cold-pressed oils. It has a very broad product portfolio, encompassing approximately 200 SKUs, including cosmetics, flours, and many other types of products.

After 20 years on the market, the company recognized the need to modernize its image and adapt its product design to contemporary aesthetics and customer expectations. As is often the case, the existing image struggled with consistency and recognition. Over the years, it can be difficult to maintain a consistent visual direction for the brand.

Customer needs research

Thanks to several rounds of workshops, during which we conducted a detailed analysis of the brand and its environment together with the client, we were able to precisely determine the scope of necessary changes.

We faced the task of completely rebuilding and refreshing our website and our entire product portfolio, which includes over a hundred SKUs. A logo refresh was also considered.

Brand sprint

During the workshops, we identified key values ​​that form the foundation of the brand:

Family values ​​– Olvita, as a family company, places great emphasis on community, building relationships with consumers and being authentic.

Naturalness and care for the environment – ​​the company focuses on simplicity and clarity, believing that what is good is both simple and sustainable.

Scientific knowledge and competences enable the professional selection and processing of ingredients, and as a result, the delivery of the highest quality products that fully reflect the best that nature has to offer.

Quality priority – product quality is the foundation of Olvita’s operations, constituting the basis of consumer trust.

Evolution of the logo and name

From the outset, we envisioned “evolution, not revolution.” We began to consider how we could modernize the logo without losing its recognizability.

The name itself has already changed from Ol’Vita to Olvita, but we came to the conclusion that the drop forming the apostrophe in the name is a distinctive graphic element that is worth keeping.

We changed the brown color of the logo to black, believing that it would be more modern, and its versatility – especially in the context of the existence of a wide range of packaging – would allow the logo to better match different background colors.

We knew that the logo should represent the essence of the brand, evoke desired associations, and effectively communicate the values ​​that guide Olvita.

Time for details

What should we do with the existing frame that held the Olvita logo? Should we keep it or get rid of it? How should we position the droplet relative to the text so that it remains part of the logo, remains a recognizable element of the company’s identity, and doesn’t overwhelm the overall design?

We were already sure that we needed to use a slightly more massive font that neatly combined traditional serifs with modern letter shapes.

Visual identity

The Ol’vita brand – now Olvita – has abandoned the visual division of its name, symbolically reflecting its philosophy: honesty, naturalness, and simplicity. The new lettering has modernized the image, giving it a distinct character. It exudes elegance and trustworthy legibility, and the use of a serif font evokes the family atmosphere of a company striving to build a connection with its audience.

The frame has been replaced by an arch – a metaphorical bowl beneath the name, on which we have placed a simplified, modern drop of oil – an ideogram that symbolizes the core and heart of the brand.

Tagline

Underneath the original logo was the phrase “Eat Healthy! Live Long!”. During the development process, we decided to change this slogan together with the client. Every sentence we wrote down during the workshops clearly showed that Olvita is all about caring. So we decided to finally say it out loud!

The slogan was also detached from the logo to become a standalone packaging design element, making it easier to extend the brand to smaller packages and labels.

Packaging and label redesign

The next step was to work simultaneously on a new website and a coherent, logical visual identification system.

When developing the packaging redesign, we wanted the proposed graphic solutions to fully reflect the brand’s essence – emphasizing the quality and naturalness of the products, as well as their closeness to nature. We wanted the packaging to be modern and visually appealing, but not sterile or intimidating, but rather user-friendly and accessible.

To add elegance to the labels, we moved away from a stark white background and opted for a soft beige. This subtle change introduced a stronger association with nature, while simultaneously emphasizing the naturalness and quality of the products.

Packaging system design

In the previous packaging system, a photo of the product or plant from which it was made appeared on a white label. While we retained the idea of ​​using attractive, appetizing photos, given the client’s extensive portfolio, we decided on an additional way to distinguish products – a clear color code assigned to a specific plant or ingredient. This system made it easier to distinguish products and introduced greater visual consistency across the entire range.

Colors permeate across product categories and are always consistent with a given ingredient. This increases brand consistency across product categories and eliminates the need to search for color codes every time.

Brand architecture

The basic design became the starting point for creating packaging for subsequent product groups. We introduced a visual distinction between the cosmetics segment and the grocery shelf.

For the product backgrounds, we used a motif of freely circulating, dotted lines, a metaphorical reference to falling grains or dripping oil drops. The cosmetics line, meanwhile, features a subtle, linear leaf illustration, emphasizing the natural and delicate nature of these products. This distinction allows for easier identification of products across different segments while maintaining visual consistency across the entire portfolio.

“Finally, our appearance reflects our quality!”

The end result is a packaging system that represents a bold evolution. New means of expression, modern design, and a visual connection to the previous version. The new solutions coherently develop the existing image, while refreshing the brand and giving it a more contemporary character.

But that’s not all. The packaging system, while the most visible element of the Change, is constantly being supplemented with all the necessary promotional and advertising materials. Work is also underway on a new online store, developed from scratch and tailored to the needs of specific user groups.